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The transmission of sender’s ideas to the
receiver and the receiver’s feedback or reaction to the sender constitute the
communication cycle.
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The process of communication begins when one
person (the sender) wants to transmit a fact, idea, opinion or other
information to someone else (the receiver).
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This facts, idea or opinion has meaning to the
sender.
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The next step is translating or converting the
message into a language which reflects the idea. That is the message must be
encoded. The encoding process is influenced by content of the message, the
familiarity of sender and receiver and other situation of factors.
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After the message has been encoded, it is
transmitted through the appropriate channel or medium.
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Common channel in organization includes
meetings, reports, memorandums, letters, e-mail, fax and telephone calls.
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When the message is received, it is decoded, by
the receiver and gives feedback to the
sender as the
conformation about the particular message has been carefully
understand or not.
ELEMENTS OF COMMUNICATION
The process of communication involves the following
elements:
1. Sender or transmitter: The person who desires to
convey the message is known as sender. Sender initiates the message and changes
the behaviour of the receiver.
2. Message: It is a subject matter of any
communication. It may involve any fact, idea, opinion or information. It must
exist in the mind of the sender if communication is to take place.
3. Encoding: The communicator of the information
organises his idea into series of symbols (words, signs, etc.) which, he feels
will communicate to the intended receiver or receivers.
4. Communication channel: The sender has to select
the channel for sending the
information. Communication channel is the media through
which the message passes. It is the link that connects the sender and the
receiver.
5. Receiver: The person who receives the message is
called receiver or receiver is the person
to whom the particular message is sent by the transmitter.
The communication process is
incomplete without the existence of receiver of the message.
It is a receiver who receives
and tries to understand the message.
6. Decoding: Decoding is the process of
interpretation of an encoded message into the
understandable meaning. Decoding helps the receiver to drive
meaning from the message.
7. Feedback: Communication is an exchange process.
For the exchange to be complete the
information must go back to whom from where it started (or
sender), so that he can know
the reaction of the receiver. The reaction or response of
the receiver is known as feedback.
8. Brain drain: On whole process there is a
possibility of misunderstandings at any level and
is called brain drain. It may arise on sender side if they
do not choose the adequate medium
for delivery of message, by using default channel and it may
also arise when receiver does
not properly decode the message. In other words, we can say
that it is breakdown of cycle at
any level.
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