Monday, 11 December 2017

Communication Cycle and Elements of Communication

THE COMMUNICATION PROCESS/CYCLE
 

                                                                                                                                                                                 
        The transmission of sender’s ideas to the receiver and the receiver’s feedback or reaction to the sender constitute the communication cycle.
        The process of communication begins when one person (the sender) wants to transmit a fact, idea, opinion or other information to someone else (the receiver).
        This facts, idea or opinion has meaning to the sender.
        The next step is translating or converting the message into a language which reflects the idea. That is the message must be encoded. The encoding process is influenced by content of the message, the familiarity of sender and receiver and other situation of factors.
        After the message has been encoded, it is transmitted through the appropriate channel or medium.
        Common channel in organization includes meetings, reports, memorandums, letters, e-mail, fax and telephone calls.
        When the message is received, it is decoded, by the receiver and gives feedback to the
  sender as the conformation about the particular message has been carefully   
  understand or not.

ELEMENTS OF COMMUNICATION
The process of communication involves the following elements:
1. Sender or transmitter: The person who desires to convey the message is known as sender. Sender initiates the message and changes the behaviour of the receiver.
2. Message: It is a subject matter of any communication. It may involve any fact, idea, opinion or information. It must exist in the mind of the sender if communication is to take place.
3. Encoding: The communicator of the information organises his idea into series of symbols (words, signs, etc.) which, he feels will communicate to the intended receiver or receivers.
4. Communication channel: The sender has to select the channel for sending the
information. Communication channel is the media through which the message passes. It is the link that connects the sender and the receiver.
5. Receiver: The person who receives the message is called receiver or receiver is the person
to whom the particular message is sent by the transmitter. The communication process is
incomplete without the existence of receiver of the message. It is a receiver who receives
and tries to understand the message.
6. Decoding: Decoding is the process of interpretation of an encoded message into the
understandable meaning. Decoding helps the receiver to drive meaning from the message.
7. Feedback: Communication is an exchange process. For the exchange to be complete the
information must go back to whom from where it started (or sender), so that he can know
the reaction of the receiver. The reaction or response of the receiver is known as feedback.
8. Brain drain: On whole process there is a possibility of misunderstandings at any level and
is called brain drain. It may arise on sender side if they do not choose the adequate medium
for delivery of message, by using default channel and it may also arise when receiver does
not properly decode the message. In other words, we can say that it is breakdown of cycle at
any level.



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